Modern Marketing

You’re a small business. You work hard for the clients that you get, and you’d love to get more. But your old marketing methods aren’t bringing them in as fast as they used to.

The world has moved into a digital age, and sometimes its hard for small business to keep up. These days, most people go to the Internet when looking for local businesses. Businesses who maintain a compelling web presence are able to capitalize on those potential clients. However, most small business owners don’t understand the nuances of marketing in a digital world. So they don’t. And they’re missing out. If you’re a small business that is struggling to develop and maintain a web presence, Fresh Protocol is your solution. We have the skills needed to make sure your business gets noticed online.

We will:

  • Provide you with a report showing how your web presence compares to your main competitors.
  • Create a professional-looking website that will allow you to easily maintain and add content.
  • Perform Search Engine Optimization on your website, to make sure potential customers are able to find your website easily.
  • Assist you in setting up, linking and managing social media accounts.
  • Come up with creative strategies for making your web presence stand out in a way that is uniquely you!

We would love to help you in whatever way we can. Please feel free to contact us about what we can do for your business!

Online Security

Most computer users misunderstand what we mean when we say “online security.” To the average computer user, security means making sure you have the proper anti-virus software to protect you from viruses, spyware and other malicious software. While this is important for consumers, businesses need to think differently about security. For a business security is about protecting your data – your information. Whether that is client information, project details, internal emails or something entirely different, it would be very harmful to your business to have that information end up in the wrong hands. Fresh Protocol specializes in making sure that your data is secure, giving you and your customers peace of mind.

Penetration Testing

Penetration testing (known as ‘pen-testing’ for short) is used to test your website, network or physical security. These tests involve gathering information as well as attempting to gain access to the target. This approach allows us to go through the motions that a hacker or thief would use to breach your security. If we find any holes, we’re able to show them to you and help you correct them. By taking a proactive approach to your security, we help you ensure that the risk to your business is minimized.

Intrusion Detection & Response

Sometimes intrusions happen, and when they do, its important that you understand how, and why. If you have been hacked, it is important that you take the right steps . We will help you assess how it happened, and what data was compromised. Once we find the point of entry, we work with you to make sure that it is secured properly, and do a thorough check of the server to ensure that there are no additional points of entry. We also identify what information the hacker was able to gain access to, so that you can respond appropriately. This two-pronged approach allows you to regain control of the situation, and ensures that it doesn’t happen again.

But Why Me?

One of the first questions we often hear when helping clients recover from a security breach is, “Why me? My data is not valuable to most people, why was I targeted?”

The truth is, anyone can be a target. Hackers will often look for sites to hack based on a specific security flaw that they are familiar with. Once they find sites with this flaw, they exploit them for no reason other than to be malicious. To better understand this, consider a team of burglars who have figured out a flaw in the alarm systems of one certain company that allows them to turn off the alarm and enter the house without being detected. Because they are able to do this, they drive around town and look for houses that have signs or stickers from that specific alarm company. Similar to burglars targeting houses because they know they can break in undetected, hackers often target websites because they know they can hack them, not because they are of any interest to them.

While it is true that hackers do target high-profile targets such as banks, government websites and large corporations with a specific goal in mind, these security breaches are not the most common (just the most commonly reported on). It is much more common for hackers to get into smaller websites that seem to be of no use to them, either to practice, or sometimes just because they think it is fun.

 

The Team

Brett Chance

Brett is an expert in Search Engine Optimization and Social Media marketing. He uses his digital marketing expertise to expand his clients’ web presence in a way that gets them results. Brett loves working with Facebook and Twitter to create local excitement about his clients’ businesses and events, but nothing is more rewarding for him than seeing his clients’ website as the first result in a Google search.

Brett also has an extensive background in computer security. Since a very young age, his interest in computer systems has lead him to be interested in how those systems can be exploited, and what steps can be taken to prevent that. Brett uses this experience and knowledge to help our clients ensure that their data is safe.

Emily Chance

Emily started learning the nuances of marketing and brand strategy from her father before she was old enough to ride a bike. Her love of digital media lead her to pursue an education in film and digital media studies. She has applied that knowledge to the world of digital and social media marketing. Emily loves to help clients understand where they stand in comparison with their competition, and how they can improve that standing. She is passionate about digital media, social networking, and pop culture trends. Her clear, to-the-point assessment of her clients’ web presence  allows Fresh Protocol to build comprehensive strategies that work.

Past Projects

BatonRougeDwi.org

BatonRougeDwi.org is a site that we created specifically for lead generation. People who are looking for information on Baton Rouge Dwi laws will stumble upon the site as it is the #1 result for ‘Baton Rouge Dwi’. We added a contact page that visitors would fill out if they were looking for an attorney or more information. This is an example of our Search Engine Optimization services.

BatonRougeVet.com

BatonRougeVet.com was a site that was designed to function as a directory for local veterinarian practices. A practice could pay a monthly fee, and have their information featured on the site. Using Search Engine Optimization, we made BatonRougeVet.com the first Google search result for the search term “Baton Rouge Vets.” The site received about 50 hits a day, and the vets reported back that they got approximately three new clients a week as a direct result of the site.

Grey Matter Group – University of Michigan Web Presence Analysis

Grey Matter Group is an award winning advertising agency in Grand Rapids, Michigan. They were pitching a marketing strategy to University of Michigan, and needed an analysis of their web presence versus other colleges who were known for being environmentally friendly. Fresh Protocol provided them with a report that measured U of M’s web presence against their top competitor in Michigan, as well as several national schools who were known for being environmentally friendly. The report compared U of M’s websites, mentions in online news sources, and mentions in social media, with those of their top competitors, and delivered suggestions on how to improve their web presence.

Aion-Inc

Aion Inc. is a Japanese company who does most of their business on an e-commerce platform. After several of their customers complained that they had been targeted for identity theft, Aion discovered there had been a security breach in their website. Both American Express and Visa contacted Aion to inform them that they would no longer process payments for Aion until a PCI compliance test could be passed. Aion contacted Fresh Protocol, and we were able to determine the point of entry used to gain access. Shortly after implementing the recommendations we gave them for fixing the flaw, Aion passed a PCI test, and was back up for business.

Testimonials

“As an advertising agency, its important for us to have a good understanding of how we can best help a client with their web needs. Fresh Protocol has helped us by providing in depth analysis of how our client’s web presence stacks up against their competition. Their clear, concise reports allow us to provide our clients with effective, compelling marketing strategies”

- John Sawyer, Chief Strategy Officer

Grey Matter Group – Grand Rapids, MI

 

Contact Us

Contact Us:

Fresh Protocol would love to hear what we can do for your business. Please feel free to call or email us to set up a meeting!

225.448.5308

emily@freshprotocol.com

brett@freshprotocol.com